July 8, 2013
By Melody Uy
Sydney – The latest animated campaign by Indonesian agency Chou Senko has used creative technology developed by Australian company Cospective, to realise the potential of international collaboration. The Indonesian market is proving to be one of enormous potential for the Frankie video review platform as shown by the campaign for ABC Alkaline batteries.
The agency briefed production house Square Box to develop an animated 45-second TVC with an ambitious creative brief – ‘Batteries literally come to life on and energetically jump, skip and dance on a computer keyboard before giving life to household appliances’.