June 26, 2013
By Melody Uy
Risskov, Denmark – TC Electronic, a leading manufacturer of loudness metering and processing equipment for broadcasters, has teamed up with Adobe, a global leader in digital media solutions, to integrate its LoudnessRadar in Adobe Premiere Pro CC and Adobe Audition CC on a license agreement.â€¨â€¨
The LoudnessRadar builds on TC Electronic’s groundbreaking LM6 Radar Loudness Meter and offers a wide range of loudness measuring tools that are key to content creators delivering for broadcast, film and internet. In short, the LoudnessRadar provides an easy-to-read overview of loudness over time. It displays Loudness History on the revolving radar, Momentary Loudness on the outer ring, True-Peak clips, Program Loudness and Loudness Range in a single view.
“Loudness compliance is a key requirement for content creators today and moving forward,” said Simon Williams, director of strategic relations at Adobe. “Our Adobe Premiere Pro and Adobe Audition users will be able to have access to an innovative and easy-to-use loudness monitoring solution.”
“By adding the LoudnessRadar to the Adobe Premiere Pro toolset, Adobe has made it easy for video editors to get audio standards compliance right. The audio Target is always in sight, and it’s easy for all to balance speech consistently against background sound and foreground music,” says Thomas Lund, HD Development Manager at TC Electronic. “We think audio professionals will be thrilled to have the convenience of an integrated loudness monitoring solution in Adobe Audition.”
Most broadcasters have to comply with certain loudness standards in order to prevent systematic loudness jumps between TV programs. In particular, commercial breaks have caused many viewer complaints, and in order to make a full day of broadcast even in terms of loudness, standards have been defined.
By measuring audio loudness, Adobe Premiere Pro and Adobe Audition users can make sure that the content they deliver for broadcast is compliant with the standard applicable for their country or region. It is the safest way to ensure that the client does not reject projects due to loudness issues.