CREATIVITY HAPPENS

Adobe sure knows how to get the crowd excited. The company’s annual creative conference MAX, held Los Angeles, created so much noise I heard it all the way in Singapore – via Twitter, Facebook, WhatsApp and Instagram.


Adobe editorial Melody Uy

Adobe sure knows how to get the crowd excited. The company’s annual creative conference MAX, held Los Angeles, created so much noise I heard it all the way in Singapore – via Twitter, Facebook, WhatsApp and Instagram. Given how much we rely on connectivity these days, the only surprise about Adobe’s Creative Cloud announcement was that many people were surprised.

Adobe’s deliberate move to focus on developing its Creative Cloud suite and more importantly, offer these tools on a subscription-based model, will likely push the company ahead of its competitors. It’s a much more efficient distribution system, and for the occasional single-product user (like me), a month-to-month subscription fee is a lot more attractive and frees me from the hassle of figuring out updates and upgrades when all I want is to get my work done. I can pick and choose an application I need, or pay about US$50 a month (currently heavily discounted for existing Creative Suite license owners) and I’ll have access to all Creative Cloud applications.



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