May 17, 2013
By Nur Mirrah
Beijing, China – Blackmagic Design has announced that award winning design and digital production company Thornberg & Forester (T&F) used Blackmagic Cinema Camera to shoot the new Friendly’s Build Your Own Burger campaign, now airing on www.Friendlys.com and the brand’s social media channels. The four spots were also colored using Blackmagic Design’s DaVinci Resolve.
Each of the spots features a talking head explaining what goes into building the Friendly’s burger. As a founding partner of T&F and director on the shoot, Justin Meredith was tasked with realizing independent ad agency Allen & Gerritsen’s (a&g) vision for the campaign within a tight deadline and on budget.