April 16, 2013
By Kelvin Ong
4K 4k digitial cinema 4K projection 4K projection systems sony SF Corporation Thailand sk corporation cinema sk corporation cinema thailand sony sk corporation sony srx-r515p 4k sony SRX-R515P 4K digital cinema Sony’s latest SRX-R515P 4K digital cinema projection system
Asia Pacific – SF Corporation, a leading cinema chain in Thailand with over 200 screens across the country, has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide. This makes it the first cinema operator in the country and one of the first in Asia to install 4K projection systems from Sony.
The addition of the new 4K projection systems will bring the cumulative number of 4K projection systems installed in SF Corporation’s theatres to over 100 units, and will see Thailand taking 4K forward in Asia at the same time as Japan, Korea and China. SF Corporation’s roll-out of 4K projection systems has taken place over the last two years and is set for completion by May 2013.
SF Corporation was the first in Thailand to install a digital projection system in 2003, and continued to lead the way in premiering 3D projection capabilities with a screening of Beowulf in 2007. In 2011, the company installed its first seven units of Sony’s SRX-R320SP 4K digital cinema projection systems. These were installed at SF Cinemas in Bangkok area such as SFX Cinema at Central Ladprao, SFX Cinema at Emporium, SFX Cinema at Central Chaengwattana, SF Cinema City at Mah Boon Krong center and SF Cinema City at The Mall Ngamwongwan.
SF Corporation’s projection capabilities were also demonstrated through 4K screenings of the Dark Knight and Sky Fall, and High Frame Rate (HFR) technologies in a screening of The Hobbit in December 2012. This year, the latest addition of Sony’s SRX-R515P 4K projection systems once again demonstrates SF Corporation’s commitment to bringing movie-goers the best viewing technologies in the market.
“At SF Corporation, our business direction focuses on delivering the best entertainment experience to customers,” says Suwat Thongrompo, President of SF Corporation. “We have never ceased to find new innovation, especially film projection systems, to thrill movie-goers of all segments. 4K is the future of cinema and it is here today, sweeping across major cinemas around the world and now in Asia as well. The technology is today’s sharpest digital projection system and gives everyone a truly different cinema experience.”