Sony goes beyond definition at NAB 2013

The company is introducing new technologies for HD, 2K and 4K Workflows that aim to drive innovative content creation at all levels of production.

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Asia Pacific – At NAB 2013, Sony is exhibiting an array of innovative technologies, from its full line of HD technologies to new solutions for HD and 4K, and professional production at all levels. Sony’s theme for NAB 2013 – “Beyond Definition”, illustrates how Sony is driving innovation with the development of diverse and new solutions for high-resolution content creation, far beyond HD, in broadcast as well as a range of markets.

“We’re no longer defined by hardware or software, codecs or resolution,” said Chris Grey, General Manager, Broadcast & Content Creation Solutions, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited. “We’re also moving beyond broadcast to many other markets that require the highest-quality video, like education, corporate, and houses of worship. And we’ve moved beyond the actual hardware to deliver full-scale solutions for content production, enterprise workflow and media asset management.”

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