March 19, 2013
By Melody Uy
Hong Kong – Star Chinese Movies (SCM) announced its partnership with Emperor Motion Pictures (EMP) to kick off a new initiative called “Go Local!” in support of the Hong Kong film industry. Witnessing the growing demand for local content, this initiative aims to support and nurture Hong Kong directors, actors, actresses, talents in the field of film production and create stories that are relevant to the local audience.
To kick start the “Go Local!” initiative, SCM and EMP will team up with local actor / producer Chapman To Man-chak to create five local movies. Both parties will work closely together with Chapman To to groom up-and-coming talent and provide financial support and resources to co-produce these projects. EMP will handle the global distribution rights of the five films produced by Chapman To, while SCM will oversee the worldwide TV and new media rights. Through this initiative, SCM and EMP hope to provide sufficient resources and financial support for people in the movie field from Greater China. They hope to bring more high quality local movies for audiences in Hong Kong and beyond.
“SCM is one of FOX International Channels’ leading entertainment channels and the number one Chinese language pay-TV channel in Asia. SCM’s original production initiatives are part of FOX International Channels’ larger network-wide objectives. We aim to provide local viewers, affiliates like Now TV and ad partners with more value through exclusive content,” said Ward L. Platt, President, FOX International Channels -Asia Pacific & Middle East. “In addition to our very successful and productive licensing arrangement established with EMP, we are delighted to deepen our relationship with them through this co-production initiative. The “Go Local” initiative aims to build up premium entertainment content that will not only bring value to our audience, but also benefits the development of the local film industry. We are excited to kick off this initiative in Hong Kong and look forward to expanding it to other markets”
“EMP is delighted to partner with SCM on this very meaningful and rewarding initiative. I am a believer of local production and using home-grown talent to fuel our industry’s development in Hong Kong. There are a lot of bright talent in the Hong Kong movie industry with great ideas and together with SCM, we wish to help bring these great ideas to life on the big screen,” said Albert Lee, Chief Executive Officer, EMP said.
Producer Chapman To added, “I’m very lucky and excited about the opportunity to team up with the two leading companies in the media and entertainment industry, SCM and EMP, to create stories that local viewers can relate to and be proud to call their own.”