March 7, 2013
By Melody Uy
Reading, England — Snell announced the appointment of Paul Martin as president of Snell North America. Martin is taking on leadership of sales, marketing, and service functions for the North American market.
“At Snell, we see how the pressures of TV Everywhere and the ongoing evolution of consumer electronics are driving transformation of the broadcast business, and we understand the economic and technical impact of this shift on our customers,” said Martin. “As our customers respond to these challenges and embrace new technologies and workflows models, we work right alongside them, ensuring they have the right media management and playout solutions that maximize revenue opportunities and operational efficiencies. Our router, switcher, modular, and conversion product lines are used across the United States and around the world in broadcast operations of all sizes, and we continue to deliver future-proof solutions that support broadcasters’ changing operations.”