Prime Focus forays into 3D animation with a leading European toy manufacturer

The contract will be executed over a two year period from the company's facilities located in London and Mumbai and is valued at approximately €5 million.

3D animation Prime Focus Limited Prime Focus World Visual Services

Mumbai – Prime Focus Limited (PFL) has announced that it had been contracted by a leading European toy manufacturer for a 20 episode deal to deliver 3D animation content for a children’s TV series. Under this contract, Prime Focus World, PFL’s fully-owned subsidiary, will deliver 22 minutes of 3D animation on a monthly basis.

Commenting on the new contract, Ramki Sankaranarayanan, CEO of Prime Focus Limited said, “We are happy to announce this unique association, which represents our first significant engagement in the 3D animation space. This contract further validates and strengthens our presence as a leading provider of cutting edge visual services to the most elite clients across the world. We believe that this will help us gain a strategic foothold in the animation space, expanding the bouquet of world class services offered by Prime Focus.”

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