October 17, 2012
By Stephen Las Marias
Culver City, California – 3net, a joint venture from Sony, Discovery and IMAX – has formed 3net Studios, a new global television program production and distribution division. To be based at both Sony Pictures headquarters in Los Angeles and Discovery Communications headquarters in Silver Spring, Maryland, 3net Studios will employ a worldwide team of creative personnel, utilising the world-class technology and production expertise of the parent company’s joint venture partners to produce the highest quality native 3D content available.
Additionally, the studio will be employing a revolutionary production strategy, whereas select projects will be completed in native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats – effectively providing a global suite of content solutions for both current and future entertainment platforms and partners worldwide.