September 30, 2012
By Asia Image
The commercial promotes the MasterCard PayPass facility that allows MasterCard cardholders to speed up their time at the checkout by processing purchases with a single tap of their card.
The spot features a man who demonstrates the benefits of being able to pay for something in a hurry. McCann Sydney came up with the idea that illustrated the humorous side of marriage – subtle power plays and little games that keep things ticking.
Director Abe Forsythe loved the script from the outset because it relied on underplayed, subtle performances from all of the actors and great casting. Finding and delivering the right combination of these things is what Abe loves and does best as a director.