September 30, 2012
By Asia Image
Sydney – Red Apple Camera Rentals has purchased and taken delivery of the first ARRI ALEXA Plus 4:3 camera in Australia and New Zealand.
“The ALEXA Plus 4:3 ticks a lot of boxes for camera operators and DOPs,” said Red Apple MD Viv Scanu. “With anamorphic, you want to be able to de-squeeze the image while utilising the entire sensor. The ALEXA Plus 4:3 lets you do this while still retaining the beautiful picture quality and high dynamic range that made the original ALEXA so famous. When you’re using it to shoot a TVC, the 4:3 sensor allows you to scan up and down a frame like you can with filma. This means you can rack the frame up or down giving more flexibility in post.”