DIGITAL DOMAIN HELPS DIRECTOR ADAM BERG HELM NEW TOYOTA SPOT

Venice, California – Digital Domain has created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new spot titled The Real Deal from Stink director Adam Berg and Saatchi & Saatchi London.


Digital Domain newsroom

Venice, California – Digital Domain has created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new spot titled The Real Deal from Stink director Adam Berg and Saatchi & Saatchi London.

Working with Saatchi & Saatchi’s Andy Jex and Rob Potts, Berg tapped Digital Domain to tell a story that mimics the car’s key value – breaking out of a monotonous synthetic existence with the power, control and excitement of real life. Berg utilized Digital Domain’s deep digital production toolset, working with artists to create everything from digital characters to a stunning full virtual world.



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