September 30, 2012
By Asia Image
Venice, California – Digital Domain has created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new spot titled The Real Deal from Stink director Adam Berg and Saatchi & Saatchi London.
Working with Saatchi & Saatchi’s Andy Jex and Rob Potts, Berg tapped Digital Domain to tell a story that mimics the car’s key value – breaking out of a monotonous synthetic existence with the power, control and excitement of real life. Berg utilized Digital Domain’s deep digital production toolset, working with artists to create everything from digital characters to a stunning full virtual world.