September 30, 2012
By Asia Image
Pippa is the first Johnson & Johnson (J&J) TVC for Carefree sanitary napkins after a very long time. The board was first made into an animatic and tested in a focus discussion group (FGD) before commencing the actual TVC production.
From the board given by the agency Lowe & Partners Manila, Director Cholo Laurel envisioned images depicting freshness and cleanliness. Floating petals and a comfortable wardrobe juxtaposed against the grit of the city was a good contrast that highlighted the look and feel of the client was looking for.