September 7, 2012
By Melody Uy
Amsterdam – ARRI With IMAX and 4K DCP releases for The Avengers and Skyfall, ALEXA passes the ultimate test of image quality. This year has seen an increase in ARRIRAW recording for big-screen blockbuster movies, with filmmakers praising the efficient workflow and testifying that ALEXA images look incredible on even the largest IMAX cinema screens.
ALEXA was the camera system chosen for 2012’s current box office champion – and the third highest-grossing film of all time – Marvel’s The Avengers. “The Avengers was my first feature film with the ALEXA,” notes cinematographer Seamus McGarvey, ASC, BSC. “I was really happy with our images. What was particularly impressive was how well it held up in IMAX theaters; this was a revelation to me.”