ARRI brings a taste of the big screen to IBC

‘The Avengers’ and ‘Skyfall’ make it big on IMAX with ARRI Alexa.


4K Alexa ARRI ARRI Alexa ARRIRAW big screen projection IBC IBC 2012 IMAX new James Bond film Roger Deakins Sam Mendes Seamus McGarvey Skyfall The Avengers

Amsterdam – ARRI With IMAX and 4K DCP releases for The Avengers and Skyfall, ALEXA passes the ultimate test of image quality. This year has seen an increase in ARRIRAW recording for big-screen blockbuster movies, with filmmakers praising the efficient workflow and testifying that ALEXA images look incredible on even the largest IMAX cinema screens.

ALEXA was the camera system chosen for 2012’s current box office champion – and the third highest-grossing film of all time – Marvel’s The Avengers. “The Avengers was my first feature film with the ALEXA,” notes cinematographer Seamus McGarvey, ASC, BSC. “I was really happy with our images. What was particularly impressive was how well it held up in IMAX theaters; this was a revelation to me.”



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