August 6, 2012
By Stephen Las Marias
Indian film and entertainment services company Reliance MediaWorks has joined Digital Domain Media Group’s (DDMG) 3D technology licensing program, enabling it to leverage processes patented by DDMG to provide stereo 3D conversion services to feature films. Reliance MediaWorks, also Digital Domain’s preferred visual effects production partner in London and Mumbai, joins Prime Focus World and Samsung Electronics Co. Ltd, who have also licensed DDMG’s 3D technology for 2D-3D conversion services and consumer electronics respectively.
Through its wholly owned subsidiary, the Digital Domain Stereo Group, DDMG owns the six U.S. patents that represent the original commercially feasible computerized process for converting 2-dimensional filmed imagery into 3-dimensional stereoscopic imagery. The DDSG patents provide fundamental coverage of any modern 2D to 3D conversion process. The patents principally involve rotoscoping (i.e., computerized, semi-automatic and semi-automatic conversion with roto), and relate to any conversion process that includes horizontal image displacement/transform. Beginning with its license to Samsung Electronics in late 2011, DDMG made its patent portfolio available to select companies in the broader industry through a studio-friendly licensing program.