July 1, 2012
By Asia Image
Adam Taylor’s live-action shoot titled Refresh Your Eyes, for client Refresh Eye Drops via advertising agency Ward 6, coincides with the launch of a print campaign, which is also shot by Taylor. The campaign follows the journey of a dog running towards his master only to knock him to the ground, revealing the naked truth about what lies beneath a Scotsman’s kilt.
The idea focuses on the fact that in a lifetime your eyes see over 25 billion images, but there are some you don’t want to see.