WHAT LIES BENEATH

Director Adam Taylor captures the absurd in this eye-opening TVC for Refresh Eye Drops.


frame store refresh your eyes

THE SKINNY
Adam Taylor’s live-action shoot titled Refresh Your Eyes, for client Refresh Eye Drops via advertising agency Ward 6, coincides with the launch of a print campaign, which is also shot by Taylor. The campaign follows the journey of a dog running towards his master only to knock him to the ground, revealing the naked truth about what lies beneath a Scotsman’s kilt.

The idea focuses on the fact that in a lifetime your eyes see over 25 billion images, but there are some you don’t want to see.



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