July 1, 2012
By Asia Image
It is always exciting to work on a car commercial especially for a new launch, to be among the privileged few that will have the first glimpse of the new car to be available for the mass market.
For the launch of the new Peugeot 408, the client wanted a TVC which is different from the usual car commercials. Similar to the new sedan, the TVC has to be extremely sexy and intriguing. The aim is to captivate the target audience with style and elegance. To achieve this Film Base Asia and deTOUCHE Post were roped in to take on this task.