July 12, 2012
By Stephen Las Marias
Curious Film director Taika Waititi has recently directed a new 60-second commercial titled Pure Taika for Steinlager Pure, via agency DDB Group New Zealand.
Steinlager Pure has always relied on big name, overseas talents to demonstrate its appreciation for the Kiwi way of life. However, in somewhat of a step-change for the brand, the latest campaign sees Lion Nathan and DDB Group collaborating with local hero Waititi, who directs and stars in his unique interpretation of what it means to “Keep It Pure”.