July 1, 2012
By Asia Image
The TVC depicts the life of Malaysian Olympic diver Pandelela Rinong. It is a heart-warming story about the recognition and development of a natural born talent from an early age, and of a proud mother’s ongoing nurture and support throughout the years.
The power within this story lies in the fact that it is documenting a real person through poignant moments in their lives. This TVC created a visual map of Pandelela’s destiny, as highlighted through the memories of her loving mother. To stay true to this idea and honor everyone involved, great care was taken in crafting each scene. Family photos were used, and conversations with Pandelela’s helped in creating an accurate picture of how these scenes should play out. The TVC was targeted at parents, who care about their family’s health and vitality. Dutch Lady Milk, meanwhile, represented a mother’s way of supporting her child’s journey, and was used as a key element in her strong and healthy development.