May 1, 2012
By Michael Lim
Malaysia’s animation industry has been a new economic growth engine and has been extremely successful over the past few years. The global growth of the animation industry is projected to grow to US$35 billion from US$25 billion in the next three years, according to The National Association of Software and Services Companies (Nasscom India 2010). The Malaysian animation industry itself, comprising some 200 companies, is estimated to be worth RM16 billion, according to the Creative Content Industry Baseline Study. To date, the Malaysian entertainment and media industry generated overall RM9.4 billion revenue, employed more than 45,000 creative industry professionals and contributed 1.27% to the National GDP.