PEDAL TO THE METAL

Malaysia, home to more than 200 animation companies, is fast becoming one of the most attractive creative hubs for animation production. The National Film Development Corporation Malaysia director general Mohd Naguib Razak shares some of the industry’s recent achievements as it continues to face the challenge of building Malaysia into a regional hub for digital (and creative) content.


country focus malaysia

Malaysia’s animation industry has been a new economic growth engine and has been extremely successful over the past few years. The global growth of the animation industry is projected to grow to US$35 billion from US$25 billion in the next three years, according to The National Association of Software and Services Companies (Nasscom India 2010). The Malaysian animation industry itself, comprising some 200 companies, is estimated to be worth RM16 billion, according to the Creative Content Industry Baseline Study. To date, the Malaysian entertainment and media industry generated overall RM9.4 billion revenue, employed more than 45,000 creative industry professionals and contributed 1.27% to the National GDP.



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