May 1, 2012
By Asia Image
Director Dael Oates has just completed a 90-second in-store and 60-second online campaign titled Made to Measure for client Herringbone/Van lack. Launched globally this week in Van lack stores across Europe and Australia, the campaign aims to highlight the fashion brand’s exclusively tailored, made-to-measure suit range.
Shot direct for the client, Made to Measure saw Oates work alongside freelance producer Marge Mcinnes and director of photography Peter Eastgate.
The film opens on a mid shot of a man wearing a black suit standing on an unseen tightrope high in an unknown city. It cuts back to him receiving and trying on a perfectly tailored suit in his hotel room and leads the viewer into the story of how he arrives on a tightrope amidst city skyscrapers.