ENGINE GETS A CRUSH ON MOUNT FRANKLIN

Engine creates a new, character-based Mount Franklin TVC for Coca-Cola and McCann Sydney highlighting the brand’s more environmental approach to bottle production.


Coca-Cola frame store Mount Franklin

THE SKINNY
McCann Sydney wanted an animated 30-second spot for Mount Franklin’s new ‘Easy Crush’ bottles for client Coca-Cola, highlighting the brand’s more environmental approach to bottle production. The agency referenced the work of Australian artist and children’s book author Jeannie Baker.

Baker has been making her collages, many of which are designed to illustrate picture books, but stand individually as works of art. Her unique collages are created from many rich textures, including earth, knitted wool and feathers, which, combined with more usual artists materials,



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