April 1, 2012
By Melody Uy
It’s the ‘great content shift’, powered by mobility and storage
capacity as much as exponentially increasing processors in
consumer electronic devices. Nowhere is this more evident than in
the microcosm that is the NAB Show.
Companies that were quick to dismiss integrating YouTube, Twitter
and Facebook into their content beyond the marketing scope are
now quickly adapting with one-click publish functions and even
using social media sites to host original content. Content owners
embrace digital readily even as they tackle rampant piracy.
This year’s major winner in the Oscars technical categories,
Hugo, could be considered a triumph of digital cinema. Shot with
the Arri Alexa, it had a DI theatre near the set which allowed a
signifi cant amount of early post to be done near the set, allowing
director Martin Scorsese and cinematographer Robert Richardson
to review scenes in 3D. Digital cinema is here to stay.