EditShare gets it out in 168 hours

Filmmaker Doug Braddock leverages the EditShare tapeless workflow from ingest to archive to complete 'Mirror Mirror' in one week

168 Hour Film Project 168 Project asset management Doug Braddock editing editing on the fly EditShare end-to-end tapeless workflow Flow media storage Mirror Mirror NLE shared media storage short film

Filming 'Mirror Mirror'

Boston – EditShare recently joined up with Doug Braddock and his production crew to sponsor the team’s efforts in completing the film Mirror Mirror in just seven days for the 168 Hour Film Project, a competition in which production teams have exactly one week – no more, no less – to film and edit an 11-minute movie.

“There was an enormous amount of work to get through. Planning and preparation had to be meticulous and there was no latitude for serious technical problems to occur. We had to hand in our master exactly one week (168 hours) from rolling-camera,” said Braddock. “If we were one second late, we would have been disqualified.”

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