February 1, 2012
By Asia Image
Washington, DC – The 2012 NAB Show, held 14 to 19 April in
Las Vegas, will focus on the theme “The Great Content Shift: Defi ning Your Evolution”. This will address how new paradigms in consumption are always changing the way we create, manage, deliver and monetize content. These changes are forcing industries, businesses and individuals to reevaluate expectations,
technologies and strategies for the future.
In a two-part general session titled “Making Sense of the Great Content Shift” (Wednesday, 18 April), Marina Gorbis, Executive Director of the Institute for the Future (IFTF), will discuss the seismic shifts that are impacting the modern digital world
as people demand content anytime, anywhere.