February 1, 2012
By Asia Image
The TVC introduces the new face-lifted Toyota Fortuner, with the objective is to re-establishing its dominance in the SUV market as the leader in its class. Conceived by Dentsu Philippines, the spot is aptly called Center of the Universe, and the earth, sun and stars interact with the car as it moves from on-road to off-road.
The spot required CG elements, animation and compositing. With a budget of US$130,000, 88storey Films was brought on board to shoot the spot, and Central Digital Lab was commissioned to do post-production work for the TVC.