November 5, 2011
Hollywood – Canon unveiled the Cinema EOS system at Paramount Studios to much fanfare, with Canon Inc. chairman and CEO Fujio Mitarai introducing the new line. The camera, which features a newly developed Super 35 mm-equivalent approximately 8.29-megapixel CMOS sensor, will be available in two models: the EOS C300 Digital Cinema Camera, equipped with an EF lens mount for compatibility with Canon’s current diverse lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras and new EF Cinema Lens lineup; and the EOS C300 PL Digital Cinema Camera, with a PL lens mount for use with industry-standard PL lenses. The Canon EOS C300 and EOS C300 PL supports HD 1920 x 1080 resolution, harnessing 4:2:2 compression at 50 Mbps, 4:2:0 at 35 Mbps, and 4:2:0 at the standard HDV format of 25 Mbps. With the debut of the Cinema EOS System, Canon also introduced seven new 4K EF Cinema Lenses—four zoom lenses and three single-focal-length models—which complement the company’s current diverse lineup of interchangeable EF lenses for EOS SLR cameras. “As a leading company in digital imaging, Canon’s debut in the film and TV production industry provides a tremendous opportunity to enter into a thriving market,” said Mitarai. “Reflecting upon the achievements that Canon EOS Digital SLRs have had in the industry thus far, we are confident the new Cinema EOS series products will bring that success to a whole new level.” Read more about the development of the Cinema EOS, including comments from filmmakers who have tested the camera, in the November/December issue of Asia Image.