Adobe honours best in the business


ADAA Adobe Adobe Creative Suite Master Collection Adobe Design Achievement Awards adobe systems incorporated CS 4 Icograda International Council of Graphic Design Associations Taipei Taiwan

Singapore — Adobe Systems Incorporated today announced the winners of its 11th annual Adobe Design Achievement Awards (ADAA). An awards ceremony was held last night in Taipei, Taiwan, in collaboration with Icograda (International Council of Graphic Design Associations). The awards honours the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from higher education institutions worldwide who have created individual or group projects with Adobe software, predominately using Adobe Creative Suite Master Collection products such as Photoshop, Illustrator, Premiere Pro, After Effects, Flash and Flash Builder. For the first time, education faculty was also recognized in award categories honouring teaching excellence. The ADAAs received 4,605 submissions overall this year from more than 73 countries, a 61 per cent increase in student participation year over year – a record number since the competition began in 2001. Participation from Asia Pacific increased dramatically over previous years, with the region contributing 961, or 21 per cent of all entries, up from 385 entries in 2010. Vietnam, Philippines and New Zealand participated for the first time. Across Southeast Asia there were 148 entries from Singapore, Thailand, Malaysia and the Philippines. Both Malaysia and the Philippines were represented in the competition for the first time. It was significant that the awards were held in Taiwan at a time when governments across the region are sharpening their focus on digital education and how it supports the role of the creative sector in a healthy growth economy, said Mark Phibbs, senior director, marketing, Adobe APAC. To recognize the art of teaching and create new opportunities to celebrate innovation in design education, new categories were introduced to the ADAAs this year: Innovation in Traditional Media in Education, Innovation of Interactive Media in Education and Innovation in Video and Motion in Education. Awards were given in the latter two categories.



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