Grass Valley expands Asia Pacific team

Andy Srinivasan executive appointment Grass Valley Peter Bruce

San Francisco – Grass Valley has appointed industry veterans Peter Bruce and Andy Srinivasan to its Asia Pacific team. In his new role as Director of Channel Management, Bruce will work closely with recognized leaders in the region to further strengthen Grass Valley’s existing sales and support channels there. Bruce is no stranger to Grass Valley, having worked for the company from 1995 to 2009. Srinivasan will be responsible for developing the long-term growth plan for India. He formerly served as CEO and as a Board member of Gavs Technologies, an IT services company that served delivery operations in Chennai, India. “Adding these talented people to our team is another step in our strategy of ensuring a successful future for Grass Valley and our customers all across the Asia Pacific region,” said Andrew Sedek, Senior Vice President, Asia Pacific region. Both Bruce and Srinivasan are based in Singapore.

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