July 7, 2011
By Kelvin Ong
Sydney – Industry grading heavyweight Warren Lynch has become Engine’s exclusive digital colorist and grader for TVCs. Lynch whose movie credits include ‘Lord of the Rings: The Two Towers’, ‘The Reef’, ‘Broken Hill’ and whose TVC credits read like a who’s who of the ad world including Qantas, Coca-Cola, Air New Zealand and NSW Tourism to name a few, is widely credited with developing the digital grading workflow which has now become the worldwide industry standard. Engine EP Adam Wells said, “Over the last 18 months or so Engine has made a conscious effort to recruit only the best possible talent and having Warren as our exclusive Digital Colourist for TVCs is very much in keeping with this policy. Warren’s experience, knowledge and expertise in digital grading is second to none and as a person he is a perfect fit with Engine’s new culture.” Warren Lynch said, “When Engine approached me and I came into see them I was very impressed with their facilities and how they have repositioned themselves in the market over the last year or so. Their plans moving forward are equally as exciting and a good fit for me and my particular skills in digital grading. I have been approached by several companies recently but I really felt that Engine was the best fit and that this was a real opportunity for me to do great work as a featured artist on high-end TVCs. I’m very much looking forward to working alongside the excellent team at Engine.” Warren Lynch is now available as Engine’s Digital Colourist for TVCs at their Artarmon HQ.