Dubsat acquires Vio Worldwide

Dubsat Omnilab Media Vio Worldwide

Sydney – Dubsat, Omnilab Media’s Australian-based cross media asset management and distributed advertising and entertainment content company, has acquired London headquartered Vio Worldwide. The acquisition unites two successful companies to provide integrated global cross media services for corporations, advertising agencies, production companies, broadcasters, and online/print publishers. Dubsat is part of the Aus Omnilab Media group, which specialises in managing and delivering rich media content for the advertising and entertainment industries. Dubsat develops and provides Websend, the core technology driving Vio’s successful online AdSEND service. AdSEND is used to manage and deliver display advertising across 6,500 newspapers and magazines, while TrackSend is used to deliver millions of digital assets every month throughout the advertising, publishing and commercial printing supply chain. Omnilab Media has its sights set on growing its international presence across the entertainment and advertising content and media services sectors. The Vio Worldwide acquisition follows a recent partnership with IMD in the UK for radio ads, TV commercials and music video distribution announced last month. Grant Schuetrumpf, CEO of Dubsat said, “The acquisition is a natural evolution of our successful two year partnership. It allows us to provide a total global cross media management and delivery solution incorporating an extensive suite of applications and services. The aim is to provide ad agencies with full campaign management, booking, accessibility, repurposing, and managed delivery of content, and give publishers and broadcasters visibility and accessibility across all media type and format.” Chris Friend, Managing Director of Vio said, “Becoming part of Dubsat is an important strategic step allowing us to develop cross-media applications and offer our advertising agency and publisher customers a broader platform of services to keep pace with their evolving media needs. We have created a strong foundation and we are in a good position to now further innovate and extend the business across the traditional and new media markets.”

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