Singapore to launch new Asia film market

film market MDA Singapore

Cannes, France – Singapore announced it will host a new film market in June 2011 called ScreenSingapore, featuring screenings of Asian and international movies, film and entertainment technology, conferences, workshops and financing forums. Positioned after Cannes Film Festival and before summer, ScreenSingapore aims to become the market and launch platform for international film releases in Asia and a platform for Asian content to be marketed to the world. In addition, Hollywood studios will be able to showcase their summer product in the fastest growing sector in the world. “ScreenSingapore presents a compelling proposition for premier films to be launched throughout Asia and the world, and where international buyers, sellers and producers will trade content, ideas, expertise and entertainment technology in a vibrant marketplace situated in the heart of Asia. An event of this scale will encourage more collaboration between East and West and spark off the creation of New Asia content for world audiences. It is a strategic initiative in support of our vision to be a trusted global capital for New Asia media making Singapore a globally integrated media capital. It is a powerful contributor to enrich our media ecosystem,” said Tan Chin Nam, chairman of the Media Development Authority of Singapore (MDA). Backing the MDA in the establishment of the event is the Singapore Tourism Board (STB) and the Economic Development Board. Helping to provide strategic insights are members of the ScreenSingapore Board, chaired by Greg Coote, Chairman and CEO of Dune Entertainment. Including MDA chief executive Christopher Chia, other board members are Ashok Amritraj, chairman and CEO of Hyde Park Entertainment; Dennis Davidson, chairman of DDA Consulting; Wayne Duband of Wayne Duband Consulting; Paul Hanneman, co-president of International Theatrical Distribution at Twentieth Century Fox; filmmaker Shekhar Kapur; and Michael Werner, chairman of Fortissimo Film Sales. Other representatives will be added to the board. Speaking on behalf of the coard, Coote said, “As the US market matures and the growth in the business shifts to outside of the US, Asia grows in importance. Singapore will leverage its position as the gateway to Asia and grow a global event that not only services the broad regional exhibition industry but also positions the summer product for release. “The Asian market is increasingly important to all the major film producers, in all languages, from around the globe. So to have this major showcase in Singapore, with its secure financial base, is an important development, both as a marketing platform for upcoming releases and for selling films into the region. Equally, Asian filmmakers will now have a shop window in which to display their wares to buyers from the five continents.”

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