July 1, 2009
The recent Cannes Lion winning campaign for the ‘Best Job in the World’ competition, organised and sponsored by Tourism Queensland, owed some measure of its considerable success to backend support for its production. The Inner Sanctum Media (ISM) based in Brisbane, Australia was responsible for setting up a media centre on Hamilton Island and providing production and distribution support during the three-day final selection process. The campaign attracted more than 40,000 candidates from around the world for the salaried job, which included luxurious free housing in a paradise setting. Ben Southwell of Great Britain won the competition and began his new job this July. Tourism Queensland, with media support from ISM, attracted huge tourist interest and publicity valued at over A$180 million dollars. ISM deployed an EditShare 8TB storage system to facilitate production workflows. Regional and international video crews, including the US, UK, France, Japan and more, swarmed to the island. ISM produced continuous video news releases (VNRs) and web updates on the 16 finalists and daily events. Regional reseller Digitstor provided the EditShare Storage Series server, which was at the heart of the ISM workflow. “EditShare helped us meet our goal of generating maximum media exposure for the ad campaign, the Great Barrier Reef and surrounding islands,” says Lindsay McNeill, ISM’s project manager for the “Best Job” event. “We were covering all the activities and needed a system where you could ingest the content just once so all our edit suites could see it and use it at the same time,” says McNeill. “This was especially important because we had very short turnarounds and no time to waste. It’s hard to imagine how we could have worked the project without this kind of system.” “’The Best Job in the World’ project really demonstrated the value and efficiency of EditShare products,” says Paul Hayes, general manager of EditShare, APAC. “The straight-forward installation with Gigabit ethernet connectivity and RAID5 protection allowed ISM to be up and running quickly and securely. Media sharing provided a streamlined workflow, allowing the Final Cut Pro editors to concentrate on creating packages which kept the worldwide audience up to date on the competition.” ISM had a 21-person staff covering the event, including two video crews, an underwater specialty team, three video editors, and producers. The EditShare was the hub for sharing media connected to other devices with standard 1-Gigabit ethernet. One workstation was dedicated to ingesting video from the HD XDCAM professional discs as they arrived from different venues. Media was immediately available to the three Final Cut Pro suites used to create the VNRs and web packages. Finished packages were up-linked via satellite to Reuters in London for global distribution on the news agency’s media distribution platform. Two additional viewing workstations in the Media Centre were connected to the EditShare, allowing other video crews access to the media. Crews using non-linear media could quickly download particular segments onto thumb drives. The streamlined workflow helped ISM meet their deadlines and even exceed expectations. ISM generated more than 86 transmissions over the three-day event and the ‘Best Job’ competition made the top ten list of Reuter’s biggest stories in the past year. The Storage and XStream Series are part of the EditShare Complete Collaboration line of products, which provide shared media and collaborative workflows – from ingest through production to archive. In addition to the Storage Series and XStream Series, the Complete Collaboration line includes EditShare FLOW and EditShare Ark. Designed for the industry’s leading editing and compositing products from Adobe, Apple, Assimilate, Autodesk, Avid, Digidesign, Digital Vision and Sony, EditShare storage servers, including the ultra-performance XStream series, allow all connected workstations to capture, access and share, in real time, a common pool of media files. Regardless of application or platform, source material, work in progress and finished packages are shared and instantly available to all users on the EditShare network. EditShare is also the only solution that provides full Project Sharing among both Apple and Avid editing workgroups. EditShare servers connect via Gigabit or 10 Gigabit ethernet. Combined with EditShare’s 5th generation administration, monitoring and workflow tools, EditShare provides industry-leading performance and an open environment for creative teams to share media regardless of application and platform. EditShare’s Complete Collaboration products are fully integrated and support shared workflows from ingest through production and archiving. Flow Ingest captures up to four channels of media and associated metadata, storing each channel in up to three formats simultaneously and outputting a proxy for fast retrieval. Complementing the EditShare Storage Series is the EditShare XStream Series, which is specifically designed to support high demand and high volume situations, including huge numbers of SD and compressed HD video streams, or multiple streams of uncompressed HD or 2K video. EditShare ARK provides a range of options for back-up, mirroring and archiving.