June 16, 2009
The Media Development Authority (MDA) Singapore, and Sweden’s Business Region Göteborg signed a Memorandum of Understanding (MOU) yesterday to jointly develop and commercialise new digital media technologies, applications, services and content for the Singapore, Swedish and global markets. EON Coliseum, the new technology platform is an example of such collaborations. It allows people to present their ideas, communicate complex concepts and collaborate using rich media objects. To be piloted in Swedish schools, Coliseum is developed by EON Reality’s Singapore office. The world’s leading 3D software provider’s Singapore base includes a research and development centre with a modern, three-dimensional and holographic display environment. “Sweden is renowned for its high-quality scientific and technological developments and is home to some of the world’s top technology companies such as Volvo and Ericsson. Through the MOU, Singapore companies can benefit from Sweden’s experience in innovation. With Singapore’s networks in the region and conducive business environment, we also welcome Swedish media companies to use Singapore as the test-bedding center and regional launch pad for their business in Asia and beyond,” said Dr Christopher Chia, chief executive officer, MDA. With this pact, Swedish companies can leapfrog into Asian markets. Those looking for partners to expand their base in Singapore, such as game developer MindArk and optical motion capture solutions provider Qualisys, will receive match-making support by MDA, which will also make available test-bedding facilities for Swedish companies. “We have been following Singapore’s determination within the field of interactive digital media with great interest. The Göteborg region has strong profile of companies and researchers in several sectors in the field of visualization in their roles as developers, producers, and/or users of visualization technology. By signing this MOU we hope to create a framework that both companies and researchers from Singapore and Sweden can mutually benefit from,” said Eva-Lena Albihn, deputy chief executive, Business Region Göteborg and chairman of the Center of Visualization. Singapore companies can also look forward to testing their technology under the Swedish environment, for example, by tapping Gothenburg’s Lindholmen Science Park telecommunications network. Other joint explorations being discussed under the MOU framework includes collaboration between Singapore Science Center and its Göteborg’s counterpart, Universeum.