June 17, 2009
The FutureTV network and Singapore’s Media Development Authority is jointly calling for proposals from Singapore media companies and start-ups to submit ideas, technologies and approaches. Through the call, the partner network hopes to seed ideas and collaborations on innovative services that incorporate greater interactivity and personalisation in the consumption of visual media. The launch of the FutureTV initiative comes amid the unveiling of the Singapore Media Fusion Plan (SMFP) at this year’s BroadcastAsia. “The FutureTV initiative is one of the key efforts under the SMFP aimed at galvanising the industry to secure a foothold in niche sub-sectors of the emerging new media arena. It will be one of the supporting pillars to attain Singapore’s vision of being a Trusted Global Capital for New Asia Media,” said Dr Christopher Chia, chief executive officer of MDA. For a start, the partner network will offer greater interactivity and personalisation in the experience of the consumption of visual media. They aim to go beyond the traditional TV screen in the living room to enable the seamless consumption of rich visual media on multiple screens over the internet, mobile devices and large format out-of-home displays. Eventually, the partner network intends to make Singapore a visual media hub by building the capability to aggregate content from around the region, and re-distribute this content globally. New ways of monetising content, for example through inserting of digital advertising will be explored. The FutureTV network comprises Singapore media players MediaCorp, StarHub, PGK Media, ServTouch-ETI, Glocal Media Networks, SingTel, EON Reality and Ufinity. Rounding off the founding members are MNCs like Motorola and Microsoft.