MDA calls for SPINE proposals

Singapore – The Media Development Authority of Singapore (MDA) has called for proposals from publishing companies for projects with strong cross-media or cross-platform elements, aimed at international distribution and readership. Called Spearheading Publishing Innovation for New Enterprise (SPINE), MDA will co-invest, together with publishing companies and other industry partners in programmes that present opportunities for global reach and economic returns under a co-sharing of rights and revenues arrangement. The level of MDA’s participation is dependent on the scale, scope and merits of the submitted proposals. Examples of relevant content include: • Children’s books, comic books or graphic novels which cross over into film, animation, television and merchandising tie-ins • Consumer and trade magazines, which publish international editions and/or interactive extensions The programme may involve the development of new publishing series or brands, or the enhancement, extension and/or expansion of established publishing properties in relation to content, design, and distribution. All submissions must be received by 29 May 2009.

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