January 29, 2009
Newbury, UK – Quantel has announced that it will not be exhibiting at NAB in 2009. The company, which has been promoting stereoscopic 3D production technology and high-end post-production, cited the high costs of exhibiting at the National Association of Broadcasters convention in Las Vegas and the generally weak economic situation for its decision. Quantel CEO Ray Cross said: “It’s not a decision that we’ve come to without a great deal of thought. However in the current general economic climate we quite simply can’t justify the US$1million+ investment that exhibiting at NAB would require. This year we’re being prudent; I’m sure our customers are too.” Quantel said the roadshows it has been conducting globally over the past year have proven to be an effective way to spend time with customers, and that the company will continue to conduct road shows and make regular customer visits going forward. Cross added that Quantel will focus its resources in 2009 more on product development than marketing. “The roadshows we’ve been running around the world over the last year have showed us that many of our customers really appreciate the convenience and individual attention that such events can offer,” Cross explained. “These initiatives will therefore continue to be at the forefront of our customer-facing activities over the coming months, in combination with the regular visits that our R&D, support, sales, marketing and management teams make to our users. “We are busy working on new projects for major customers around the world at the moment and are progressing exciting new developments such as V4.1 and beyond, RED workflow, Stereo3D, Dino and FCP server integration to name just a few. Not going to NAB in this challenging year will allow R&D to focus fully on delivering for our customers. This year delivery, not marketing, comes first,” Cross concluded. Quantel’s decision is indicative of the drop that NAB’s post-production area has experienced in recent years. Last year, editing and storage giant Avid skipped the NAB show, though it did conduct off-the-floor events in Las Vegas. Arch rival Apple also skipped exhibiting at NAB ’08. While Avid has announced that it is returning to NAB this year, Apple’s plans for the show are not yet known.