MDA greenlights 5 new media projects

Singapore – Singapore’s Media Development Authority (MDA) has awarded five new media projects with a total funding of S$7.6 million. The projects range from development of games to media-rich learning. The five projects were selected from 26 proposals submitted in response to the inaugural Call For New Media Applications and Services Projects, which closed in September 2008. ”The selected projects strengthen Singapore’s goal to be a leader in the New Media sector. Our support will help the companies scale up their international exposure significantly. These projects will in turn support some 200 companies to help build the New Media ecosystem. This funding initiative complements MDA’s ongoing effort to support innovative content development and research and development in Interactive Digital Media (IDM).” said Mr Michael Yap, deputy CEO, MDA. The selected projects: Fresbo a 3D virtual world where players from all over the world can chat and play games. It is tucked inside social networks such as Facebook, MySpace, Friendster and Bebo. MDA will fund Fresbo to create and implement new content to keep users engaged in the Fresbo World. BotsLIFE provides a web-based 3D virtual platform to allow anyone without mechanical and software engineering background to create sophisticated robotic toy movement in a virtual game environment. The first product is targeted at kids aged 6 to 12 years old to enrich the level of virtual and social interaction. MDA plans to fund the development of five new social games and two applications based robotic toy system. Personal E-Motion developed by KooBits. A platform for children to create interactive stories, publish e-books, and network with other KooBits users. It aims to enhance user experience through real-time interactive publishing and networking portals to tell stories, publish e-books, share resources, build communities and realise their creative potential. Popular e-Learning Holdings has developed interactive and media rich education products and resources that are used by parents in Singapore and Hong Kong. MDA is funding the development of three portals to promote e-Learning and position Singapore as the e-learning hub in the region. Glocal acquires and produces video programming, assembles them into a channel for various pay TV operators on global cable, satellite, IPTV, web and mobile video platforms. MDA’s support will enable Glocal to develop and operate a fully integrated digital hub infrastructure with direct connection to the pay TV operators and consumers.

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