Side Effects Software Inc. opens Asia-Pacific HQ

Singapore – Canada’s Side Effects Software Inc., a world leader in the development of advanced 3D animation and special effects software, opened its Asia-Pacific headquarters in Singapore. Side Effects Software leads the field of procedural animation with its award-winning Houdini high-end software technology. Side Effects Asia Pacific will work closely with studios and educational institutions in the Asian region to deliver Houdini support and training. Houdini, a two time Academy-Awards winner for Technical Achievement, is the leading solution for high-end visual effects and has been used in more than 300 feature films and motion pictures including blockbusters Superman Returns, Spider-Man 3, Bolt, Transformers and The Incredible Hulk among others. Houdini is available for Mac OS X, Linux and Windows and offers digital artists an unprecedented level of power, flexibility and control. During the launch event, senior production specialist, David Robert introduced Houdini 9.5 to regional artists as well as Houdini users who came to Singapore to participate in SIGGRAPH Asia. Guest speaker, Brett Feeney, head of production at Dr. D Studios in Sydney, Australia, spoke about Houdini’s role in their feature animation pipeline. Dr. D Studios also used the event to recruit Houdini talent for Happy Feet 2 which is currently in production. Singapore Houdini user Alvin Yap also spoke about his use of Houdini at Rising Sun Pictures for effects in Harry Potter and the Half-Blood Prince. With Side Effects establishing a regional presence, Asia will be more strongly connected to other Houdini users in high-end animation and visual effects production studios in Hollywood and Europe, as well as key markets such as Japan, Australia and India. Initially focusing on skills development in the region, Side Effects Asia Pacific plans to create a wealth of new learning and working opportunities for regional talent. Developing Houdini skills will prove invaluable to artists interested in careers in feature film and games, as well as visualisation and simulation. Side Effects Asia Pacific will work in collaboration with Singapore digital media training institutions as well as the industry to develop and upgrade skills to align with the high expectations typically found in Hollywood productions. Consistent with this goal, Side Effects will be hosting student and industry interns starting in 2009 in its Los Angeles office where they will see first-hand how Hollywood studios achieve high production standards.



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