Technicolor provides gear for 3D festival

Thomson’s Technicolor Digital Cinema (TDC) business will provide the necessary digital cinema infrastructure and technical and content management expertise for the upcoming 3DX: 3D Film & Entertainment Technology Festival (3DX), the first-ever festival of its kind dedicated to stereoscopic 3D content and technologies. Technicolor Digital Cinema will be enabling cinema operators in Singapore to screen 2D and 3D digital cinematic content during the festival and beyond. “Thomson recognises Singapore’s on-going commitment to the digital media and entertainment industry and believes there is value in supporting the establishment of 3DX as a premiere film and technology festival demonstrating the benefits of the digital cinema platform,” said Curt Behlmer, VP, COO of Technicolor Digital Cinema, within Thomson Services. “Digital cinema is a rapidly emerging market and we look forward to continuing to lead the way in digital cinema services and expertise in Singapore, Asia-Pacific, and the rest of the world,” he added. The 3DX festival and forum will take place from 19 – 23 November, 2008 in Singapore and will be comprised of a business forum and film festival including: public screenings, festival based showings of newly released 3-D films, international speaker sessions, a gala red carpet reception and a special THR Intelligence trend report on the outlook of 3D for deployment in 2009 and beyond presented by Eric Mika, vice-president of Nielsen Entertainment Group and publisher of THR. The five-day festival will comprise conferences with leading international speakers as well as screening of 3D movies for the public. The 3DX Festival is hosted by the Media Development Authority of Singapore (MDA) and supported by the Singapore Tourism Board (STB), Infocomm Development Authority of Singapore (IDA) and Singapore Economic Development Board (EDB). Mark Zoradi, president of Walt Disney Studios Motion Pictures Group, will be delivering a key presentation on 3D and Disney’s upcoming slate. “I am very excited to be attending the 3DX festival this year. The Walt Disney Studios continues to be at the forefront of 3D technology with 10 films slated in the format in the next two years – including Bolt. This forum is a great opportunity to engage our partners and to explore the full potential of 3D which is really changing the way we look at films,” Zoradi said. 3DX celebrates the artistic achievements of the world’s leading 3D technology filmmakers. Festival attendees will be able to watch a wide variety of 3D films including features, documentaries, animation and shorts. In addition, for the first time, Singapore will welcome world business leaders in the 3D field for a five-day deliberation of the issues and opportunities for growing this exciting new digital entertainment sector. Dr. Christopher Chia, chief executive officer, MDA said: “ 3DX bridges the East and the West, bringing Asian and Western producers and makers of 3D content together and making Singapore the focal point for the exchange of ideas on 3D content production, developments and technology.” The selection of films to be screened at 3DX includes: • Journey to the Center of the Earth, a live-action adventure from New Line Cinema and Walden Media, starring Brendan Fraser, Josh Hutcherson and Anita Briem; • Fly Me to the Moon, an animated family film from Belgium’s nWave Pictures and Summit Entertainment, featuring characters voiced by Kelly Ripa, Nicollette Sheridan, Tim Curry and Ed Begley Jr.; • Dolphins and Whales 3D: Tribes of the Ocean, an IMAX Digital 3D documentary produced by 3D Entertainment and McKinney Underwater Productions, presented by Jean-Michel Cousteau and narrated by Daryl Hannah; • U2 3D, a real-time recording of Irish band U2’s “Vertigo” concert in South America by 3ality Digital and distributed by National Geographic. ASIAIMAGE



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