IBC 2008 makes history with first trans-Atlantic HD Stereoscopic 3D broadcast


3Ality Digital IBC 2008 trans-Atlantic HD Stereoscopic 3D broadcast

IBC 2008 marked a significant milestone with the first trans-Atlantic high definition Stereoscopic 3D broadcast using technology enabled by 3Ality Digital. More than 1000 delegates witnessed a historic interview conducted in Los Angeles with DreamWorks Animation SKG CEO Jeffrey Katzenberg. The broadcast was made possible with the help of 3Ality Digital, a company based in LA. The interview was photographed on multi-camera stereoscopic equipment and packaged for delivery by satellite service company Arqiva to Amsterdam, Holland. While 3D movies have been taking the cinema world by storm, live transmissions has been more of a challenge. “Stereo 3D is still in it’s infancy in many ways” said 3Ality’s CEO Steven Schklair. “We have been making impressive 3D movies but live transmissions bring their own unique challenges.” “Like every live show there’s less time to make corrections and no room for error. One of the big challenges has also been how to keep the parallel signals in perfect synchronisation. That’s a special challenge over satellite links where atmospheric conditions can be problematic.” “To do this, we have developed a solution where we multiplex the 3D signals into a single 2D signal for transmission. At the receiving end we then un-wrap the 2D signal back into a 3D picture,” Schklair explained. “We have done this before but not over such a long link and internationally. We have also developed the twin camera systems that capture the images. In this case we used two camera rigs to show that 3D pictures can be cut and mixed live.” Phil White, IBC’s director of technology, said ‘This is a natural progression from last year’s live HD interview with Robert Zemeckis. We are working with a group of technology partners who are at the cutting edge of 3D imaging and transmission.”



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