January 2, 2006
Worldwide: Sir Richard Branson and Virgin Books Limited announce a new entertainment partnership with Asiaâ€™s acclaimed artists and comics vendors. Bransonâ€™s company teams up with world-renowned author Deepak Chopra; filmmaker Shekhar Kapur; and comic magazines publisher, Gotham Entertainment Group LLC; to launch two new Virgin-branded companies â€“ NY-based Virgin Comics LLC and Bangalore-based Virgin Animation Private Limited. On the partnershipâ€™s agenda are possible forays into comics, movie licensing, animation, toys, video games and consumer products. The new partnership believes that Asia will become one of the largest producers â€“ as well as consumers â€“ of entertainment products. These countries are seen as sources of unique and innovative content for the global entertainment market. These push factors have resolved the partnershipâ€™s focus on the region; especially India.