Virgin taps Asia for entertainment resource

Worldwide: Sir Richard Branson and Virgin Books Limited announce a new entertainment partnership with Asia’s acclaimed artists and comics vendors. Branson’s company teams up with world-renowned author Deepak Chopra; filmmaker Shekhar Kapur; and comic magazines publisher, Gotham Entertainment Group LLC; to launch two new Virgin-branded companies – NY-based Virgin Comics LLC and Bangalore-based Virgin Animation Private Limited. On the partnership’s agenda are possible forays into comics, movie licensing, animation, toys, video games and consumer products. The new partnership believes that Asia will become one of the largest producers – as well as consumers – of entertainment products. These countries are seen as sources of unique and innovative content for the global entertainment market. These push factors have resolved the partnership’s focus on the region; especially India.

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