STV Player first to provide targetable DAI

STV Player first to provide Dynamic Ad Insertion in Live Streaming on Amazon Fire TV.


DAI Player STV

STV Player has announced it is the first broadcaster globally to provide fully targetable Dynamic Ad Insertion (DAI) in live streaming on Amazon Fire TV. The service is powered by Yospace, whose server-side DAI platform allows advertising to be replaced in a way that is consistent with the viewing experience expected of broadcast television.

By inserting ads on the server side, the process of delivering fully addressable advertising across multiple platforms/devices is significantly simplified, and this has allowed STV to implement a true multi-platform advertising strategy.



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