Avid accelerates multiplatform story creation

Cloud-enabled story-centric workflow enables media and news organisations to quickly and efficiently create and deliver multiple angles of a story across more viewer outlets.


BURLINGTON, MA – Avid announced the availability of innovations for the next-generation newsroom. Powered by the Avid MediaCentral Platform, the industry’s most open, tightly integrated and efficient platform for media, the next-generation newsroom is based around a complete story-centric workflow that connects production teams anywhere in the world via the cloud and takes their stories beyond traditional media outlets. It includes multiple Avid solutions and new feature enhancements—including several new panes within MediaCentral | UX—for fast, efficient, modern newsroom management and news production.

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