October 26, 2016
We’ve come a long way technologically in the media broadcast and film industry. From creating realistic monsters onscreen to espousing the capabilities of Internet video streaming with broadcasting, one can only imagine what creativity we can look forward to in next year’s NAB Show.
Movies and television series are now accessible at anytime according to the viewer’s timetable on Over-the-top (OTT) content distribution. Although viewers do not have the flexibility to catch live content such as the Olympics as and when they like, they can however watch it on their own device.
Ad insertion, like other technological progression in the media space has gone through its own evolution. The advent of serverside ad insertion was seen when Apple allowed ad blocking apps on the iOS 9. Ad insertion was already making waves before the appearance of ad blocking apps on the iOS, but in its earlier days, a small amount of buffering is expected on live streaming when each ad loads and transitions back to the underlying programme. Although the buffering doesn’t last long, nevertheless it is enough to disrupt viewing experience.
But the latest server-side ad insertion from Yospace now allows for ad breaks from the linear feed to be replaced when viewed online such that viewers do not have to expect any disruption to their viewing. Besides this, viewers can expect an ad creative that is personal to them – a holy grail for broadcasting and the possibility for what’s to come on monetizing content on live video streaming.
Video streaming is not restricted to those who can access 3G and/or 4G networks. OTT content is now able to reach those in poorer areas who are still accessing the Internet on low bitrate such as 2G network.
Technology challenges have been met by those who are keen to share information with as many as possible, regardless the obstacles. In India, the bulk of the population which relies on unreliable 2G and 3G networks are now able to watch HD OTT content, thanks to a video encoding technology that is able to meet limitations for those on 2G network to access HD content. We present this issue with topics ranging from monetizing live video streams to defining software based broadcasting, as well as the latest gear in the video production market.